Convenience samples are mostly used in definitive studies.

Buyers rarely play any role in the creation and distribution of services.

Companies use knowledge obtained from databases to track customer buying patterns and to customize offerings and sales promotions.

Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

Convenience retail stores attract consumers by providing easy access, extended store hours, and adequate parking facilities.

The number and size of the market segments chosen by a firm must match its marketing capabilities.

Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations.

Basing-point pricing policy always calculates the freight charges from the point or location from which the goods are actually shipped.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Studying the underlying causes of customer defections, even partial defections, can be useful for identifying problem areas that need attention.