2.1 Lees die gevallestudie en beantwoord die vrae wat volg:   GEVALLESTUDIE Veranderinge in die verbruiksgedrag van ‘n huishouding en dit waarop hul geld spandeer word, is dikwels afhanklik van die veranderinge in die  vlak van rykdom van die individu/gesin .       2.1.1 Watter gevolgtrekking kan gemaak word vanuit die gegewe statistieke, ten opsigte van verbruiksgedrag?   (3)

5.4 Kleure kan verskillende illusies skep. Kleure kan ‘n mens aan die see of ‘n vuur laat dink. Klassifiseer watter tipe kleur is kleur A.  (2)

What are the characteristics of a service?

Starbucks, in an effort to better serve it’s responsible consumer base who annually spend thousands of dollars on sweetened coffee drinks, decides to launch a liquor line since there’s nothing that could possibly go wrong with doling it out at the drive-through. This new line is what type of marketing concept?

4.3 Evalueer die volgende scenario. Identifiseer die voedingstekort waaraan elke persoon ly:   4.3.1 Zinzi kry spierkrampe. (2)

2.3 Dink jy dit sal voordelig wees vir Suid-Afrikaanse gesinne om begrotings op te stel tydens hul beplanning vir die maand? Gee redes vir jou antwoord.   (4)

In class, we discussed how consumers sometimes prefer to keep their existing products, like a car or a smart phone, and just continually fix them up, rather than purchase a new model, even when that new model is superior. Which of the following terms describes this concept? 

You conduct a small, focus group with 4 participants to get their opinions on a new flavor of beer you want to introduce. Which step of new product development does this best represent?

Influencers will commonly offer reviews on new products they first open or purchase. What stage of the product adoption process does this likely place the followers of said influencer in (e.g. someone watches a youtube video of a product review)?

Which of the following could define and/or be an example of a service?