A convenience sample is also called an accidental sample as those included just happen to be in the place where the study is being conducted.

IMC must not only deliver messages to intended audiences but also gather responses from them.

Restaurant chains often use the same room decor and dining menu at all their locations in an attempt to standardize the services they offer.

Customer relationship management (CRM) requires a top-down commitment to succeed and must penetrate every aspect of a firm’s business.

A negative cash discount is an attempt by sellers to improve their liquidity positions, reduce their bad-debt losses, and cut collection expenses.

Markups are determined partly on the basis of marketers’ judgments of the amounts that consumers will pay for a product.

Chain stores are groups of retail outlets that operate under central ownership and management and handle the same product lines.

The retail stores in a planned shopping center maintain uniform hours of operation, including evening and weekend hours.

In contrast to the purchase of shopping products, consumers buy convenience products only after comparing competing offerings on such characteristics as price, quality, style, and color.

Tide laundry detergent commands an extremely high market share. Purchasers of the product are extremely less sensitive to price changes. Based on this assessment, it can be said that Tide has high brand equity.