In your home, your grandmother typically does the grocery sh…

In your home, your grandmother typically does the grocery shopping and has a comprehensive process, which entails researching supermarkets that have the best sales, downloading digital coupons, and identifying which items she wants from the circulars that are mailed weekly to the house. She prefers to do the shopping herself. On the other hand, your mother generally just buys whatever she thinks you and your siblings will like and prefers to be in and out of the grocery store quickly. What can be said about these two different purchase decision styles?

Social media has assumed a major role in the promotion of go…

Social media has assumed a major role in the promotion of goods and services.  Almost all television advertising today includes calls to “like us on Facebook” or “follow us on Twitter.”  While most U.S. citizens engage in some form of social media, some only do this occasionally while others are constantly on their computer or phone accessing social media.  Just like with social media, consumer vary in their consumption of almost all products and services.  Recognizing these differences can lead a firm to employ:

Lefty’s, The Left Hand Store claims it has the “biggest and…

Lefty’s, The Left Hand Store claims it has the “biggest and most interesting selection of left-handed products” anywhere.   Lefty’s offers special scissors, tools, kitchen items and school supplies, all designed for left-handed people.  Lefty’s is quite successful, even though only about 10% of the population is left-handed.  It can be said that left handed people are Lefty’s: