Customer Profile Matrices and Personas are:

According to “Fundamentals of Mapping Experiences,” the type of value called Epistemic Value is generated by a sense of curiosity or a desire to learn.

Indirect questioning that allows a respondent to project onto something else to get past their defense mechanisms is using:

Within the context of NPD, design thinking is very well suited to use in markets _____, and when user needs are uncertain, such as the emerging market for wearable biometric devices.

A customer journey map is best completed if grounded in customer research, preferably including in-depth ethnographic-style _____.

The best new products are novel, meaningful, and feasible. Meaningful means:

Customer journey maps are the same as service blueprinting.

There are no downsides to promoting we-ness in a new product development team (family). 

When examining Segmentation charactertistics, Identifiable means you should be able to identify and measure customers’ characteristics, like demographics or usagebehaviour.

Which of the following is a characteristic of why new products fail to yield the profits they should: