Maidenform Brands is a global intimate apparel company that designs, sources, and markets intimate apparel products under the Maidenform, Flexees, and Lilyette brand names. Maidenform is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers, distributors, dealers, and competitors have for the Maidenform, Flexees, and Lilyette brands. In other words, Maidenform and its major brands have strong:

Which of the following is one of the bases for making purchase decisions in the business market and should be emphasized in promotional appeals?

Which of the following statements about the Food and Drug Administration (FDA) is most likely true?

A manufacturer of down-filled pillows wants to do a postcard survey of owners and operators of bed-and-breakfast inns to determine if it would be financially feasible to do a catalog mailing to this group. If the manufacturer rents the mailing list containing the names and addresses of all hotels in communities larger than 250,000, the sample would most likely lack:

RadTech, a trade association for the advancement of ultraviolet (UV) technology, brought in ten consumers to discuss issues associated with the safe adoption of UV technology in a range of industries including automotive, fresh produce, and household products. A trained moderator led unstructured discussions and guided participants to reveal their true feelings about the use of UV technology. Which of the following is described in the example?

When used to determine how to allocate funds for advertising, the _____ method has three steps—defining objectives, determining strategy, and estimating cost.

Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

The FTC defines _____ as any ad that contains a misrepresentation, omission, or other practice that can mislead a significant number of reasonable consumers to their detriment.

When compared to consumer markets, business markets:

The Federal Trade Commission has filed a complaint against Provide Commerce, the parent company of Pro-Flowers, for “false and misleading” advertising. Pro-Flowers claims that it ships inventory “directly from the fields.” The ads imply that the flowers are not picked until they are ordered. Pro-Flowers actually stores flowers in refrigerated warehouses and ships from these warehouses. The FTC can most likely order Pro-Flowers to run _____ and inform its customers that its flowers do not come fresh from the field.