In one study, consumers were asked to make judgments about g…

In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75% lean, and another group was told that it was 25% fat. Even though these two statements contain identical information, the “lean” group produced significantly more positive ratings than the “fat” group. This process is called:

Heinz tomato ketchup is known for being difficult for consum…

Heinz tomato ketchup is known for being difficult for consumers to pour. Their print ad has a picture of their glass bottle with the tagline, “Heinz. America’s #1 Brand of Ketchup. Still the slowest ketchup in town.”  The ad can best be described as an example of using: