One challenge for NP (new product) IMC is:

Using Design Thinking, a quest for breakthrough ideas often begins with an open exploration of customer needs – especially latent, undiscovered needs that may be difficult to articulate, also referred to as:

One of the most common errors the author of “Conducting Probing Buyer Interviews,” notes when observing people learn to conduct buyer interviews is a failure to probe on the buyer’s statements.

Customer Profile Matrices and Personas are:

According to “Fundamentals of Mapping Experiences,” the type of value called Epistemic Value is generated by a sense of curiosity or a desire to learn.

Indirect questioning that allows a respondent to project onto something else to get past their defense mechanisms is using:

Within the context of NPD, design thinking is very well suited to use in markets _____, and when user needs are uncertain, such as the emerging market for wearable biometric devices.

A customer journey map is best completed if grounded in customer research, preferably including in-depth ethnographic-style _____.

The best new products are novel, meaningful, and feasible. Meaningful means:

Customer journey maps are the same as service blueprinting.