Which of the following is not a major, actionable segmentation criterion?

Which of the three measures of satisfaction is the gold standard?

In the Telco Segment clustering of the cell phone market “Not in the in-crowd. Like trendy hand-sets to show off but mainly use them as MP3 players and cameras.” describes which segment?

Who should decide whether another new type of dog food is needed or not?

Market share is measured:

Whistle blowers who reveal company unethical behavior too often:

In the Price fixing example where the junior executive did the senior executive’s dirty work:

What follows “Supply shifts to serve the demand of the most profitable market segments.”?

Managers who are excellent at getting things done:

Clothing designers who come out with a new look every Spring and Fall: