The internal customer is expected to blow the whistle on (call attention to):

The well managed firm tracks and broadcasts across its organization which of the following:

The driver of customer unprofitability is?

Which of the following is not a major, actionable segmentation criterion?

Which of the three measures of satisfaction is the gold standard?

In the Telco Segment clustering of the cell phone market “Not in the in-crowd. Like trendy hand-sets to show off but mainly use them as MP3 players and cameras.” describes which segment?

Who should decide whether another new type of dog food is needed or not?

Market share is measured:

Whistle blowers who reveal company unethical behavior too often:

In the Price fixing example where the junior executive did the senior executive’s dirty work: