The well managed firm tracks and broadcasts across its organization which of the following:

The driver of customer unprofitability is?

Which of the three measures of satisfaction is the gold standard?

Which of the following is not a major, actionable segmentation criterion?

Market share is measured:

Who should decide whether another new type of dog food is needed or not?

In the Telco Segment clustering of the cell phone market “Not in the in-crowd. Like trendy hand-sets to show off but mainly use them as MP3 players and cameras.” describes which segment?

In the Price fixing example where the junior executive did the senior executive’s dirty work:

Whistle blowers who reveal company unethical behavior too often:

Clothing designers who come out with a new look every Spring and Fall: