The basic benefits sought ________ as the automobile replaced the horse and cart.

The best time to influence shopping and consumption values, beliefs and habits is when consumers are between:

An obsessive resentment of market law and regulation:

The lawn care example teaches us that a very important growth and profit opportunity is advertising to consumers who hold _______beliefs about your product.

Marketing is the business discipline responsible for:

Which of the following is not a new desired state that products and services create?

Channel segmentation is very important today because a lot of innovation in communication and distribution to customers is occurring ____________?

Customer segmentation around the customers’ distribution/communication channel usage?

The primary complaint of Chinese consumers about the marketing of products in their country is:

When managers think about customer focus in 3D, either intuitively or through customer data-base analysis, they?