In one sentence, what is the difference between continuous innovation and discontinuous innovation?  

When marketers develop ________ strategies, they make decisions about  product benefits, features, styling, branding, labeling, and packaging.

The first phase of the new-product development process is ________. 

The Mercedes-Benz symbol is an example of a brand mark, but the Nike swoosh is not. 

Business analysis and test marketing are part of the steps in new product development.

Innovation is anything that ________. 

What is the name of the most important group among the Categories of Adopters (Diffusion of Innovation)?

The textbook describes four types of innovations.

List two of the four factors you must consider when setting prices.

An actual product includes _________