You are buying a car. The car of your dreams is on the local…

You are buying a car. The car of your dreams is on the local dealer’s lot and you are standing with the salesperson looking at it. There is only one like it on this dealer’s lot. She has searched and found that there are none anywhere else within 500 miles. There is only one problem. It is silver and you had your heart set on blue. You told her that you love the car but you prefer blue. The salesperson’s best action is to:

Your company is growing rapidly. You decide that it is time…

Your company is growing rapidly. You decide that it is time to expand geographically by opening a branch office in another section of the state. You want to be sure that the new branch office will immediately operate profitably. You decide that in order to assure the success of your new branch office, you will need to rapidly get a positive message out to the local business community through extensive networking. To lead this effort, you should begin to search your company for a person with which type of personality? 

Your company is growing rapidly. You decide that it is time…

Your company is growing rapidly. You decide that it is time to expand geographically by opening a branch office in another section of the state. You want to be sure that the new branch office will immediately operate profitably. You decide that in order to assure the success of your new branch office, you will need to rapidly get a positive message out to the local business community through extensive networking. To lead this effort, you should begin to search your company for a person with which type of personality? 

Your annual bonus is calculated as 15% of the new revenue yo…

Your annual bonus is calculated as 15% of the new revenue you produce each year. You want to buy a house by year end and set a goal to receive a bonus of $40,000 for the down payment and closing costs. In setting your goals for the year, you want to know what your key activities should be. You have been collecting some data regarding your conversion rates. Your average sale is $500. Approximately 3 out of every 5 prospects you meet with twice will buy from you. Approximately 4 out of every 5 prospects you meet with once will agree to a second meeting. On the phones, 3 out of every 10 prospecting calls will agree to meet with you a first time. Your internet lead screening process is still unproven and you have calculated that for internet inquiries (leads) you receive, half will answer the phone and talk with you. How many total internet leads do you need to make  the bonus you want to make?

Weitz and Bradford propose that there will be new challenges…

Weitz and Bradford propose that there will be new challenges facing sales organizations in the ‘partnering era.” They identify all but which of the following as challenges for sales managers in  organizations that want to develop long-term partnerships with customers.