A question in a design brief should be, “Who comprises the key audience?”

To guarantee typographic legibility, set type slightly bigger for the screen than you would for print.

Alex Osborn, who developed brainstorming, created a checklist technique composed of the action verbs: Adapt, Modify, Magnify, Minimize, Substitute, Rearrange, Reverse.

A sketchbook serves the purpose of a design brief.

Neutral typefaces tend to have discreet design characteristics.

Variation and contrast in text type hinders reading.

The illusion of movement on a print surface can be suggested through active movements such as extreme value contrasts and acute shifts in scale.

You can help a viewer navigate through a composition with continuity.

Graphic design and advertising help drive the economy.

The aesthetics of the package design greatly affect our perception of the product’s value.