Diversity refers solely to the different ethnicities within a group.

What is NOT a good example of a durable good?

The Revlon Shuttle Eye Shadow Liquid Stick is a great example of a product leveraging it’s __________________ as a means to differentiate itself to their target market.

Drawing a chart or graph on a chalkboard during an oral presentation is preferable to creating that visual aid before the presentation.

Subway states that Justin Verlander has a healthy lifestyle by exercising and eating their sandwiches. They then claim that exercise and a Subway diet can lead to a healthy lifestyle for anyone. What type of reasoning is this?

A business traveler’s specific need for wireless internet access at the hotel they stay at while on the road is an example of a product-market segment’s ___________________.

Emily comes out to give her speech in a stunning suit, a big smile, and strong eye contact with the audience.  This is a good example of derived credibility.

In the “Honor Defense” pistol example, the primary problem with their new product launch was _________________.

Bonus Points: Describe, in your opinion, the most interesting study, concept, or tangent discussed this semester (not addressed above): worth up to two (2) bonus points.

When placed in a cage with a soft cloth “mother” and a wire “mother” equipped with a feeding nipple, socially isolated rhesus monkeys: