[Alissa] Alissa is a tennis fanatic who likes to be informed…
Alissa is a tennis fanatic who likes to be informed of new tennis trends and innovative racquet technology, so she watches the Tennis World Channel daily. While watching the Tennis World Channel, she sees an ad for the new Wilson tennis racquet that will be released in less than a week. This ad specified the racquet’s new technological features, colorful design, and announced the player who would be using it in the next tournament. Wilson l knew that showing this ad would be highly appealing to tennis fanatics who would be much more likely to purchase the new racquet than the average American. Running this ad on the Tennis World Channel is an example of ____________