City Wok is a Chinese catering company located in Colorado l…
City Wok is a Chinese catering company located in Colorado looking to evaluate the profitability of their customers. Currently, they allocate indirect costs to their customers arbitrarily. Under their current cost allocation method, City Wok has the following information: Stan Eric Wendy Total Revenues $100,000 $250,000 $150,000 $500,000 Direct Costs 25,000 100,000 75,000 200,000 Customer Margin 75,000 150,000 75,000 300,000 Indirect Costs 65,000 35,000 100,000 200,000 After performing analyses, City Wok’s manager Tuong Kim determines that indirect costs are largely caused by the direct costs of each customer and decides to reallocate indirect costs based on this information. Which customer experiences the largest decline in customer income as a result of the new cost allocation, and by how much?