[Prada] You are the brand manager at Prada. Based on the mul…
You are the brand manager at Prada. Based on the multi-attribute model, what strategy would give your brand the biggest advantage over your competitors? (Assume that any strategy is maximally effective, and the brand ratings range from 1=poor to 10=excellent.) Brands Attributes Gucci Versace Prada Importance Cost 4 7 6 8 Design 2 7 5 4 Longevity 7 8 5 9 Experience 3 4 8 6