[TikTok] Recently TikTok has emerged as an influential platf…
Recently TikTok has emerged as an influential platform where people can share information very quickly. From trends, to dances, to products, the platform is able to spread ideas to millions of people overnight. Because of this, many people tend to share cool new products that they have discovered, and this causes them to rapidly sell out from retailers due to an unexpected increase in demand. Which category of source best describes this word-of-mouth phenomenon?