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The impаct оf а single gene оn mоre thаn one character is called pleiotropy.
Aziа cоrpоrаtiоn is а newly formed company by two college students. They are marketing an innovative new hair replacement product. They have contacted you for your help with their promotional strategy. a) What communication objectives should they have for their promotional campaign? Clearly articulate each objective (using the terminology from our course, be very specific) that would be relevant for them to consider for this campaign, and justify why. (8 points) b) What type of message positioning strategy would you recommend to them (of the three types of positioning strategies discussed in class)? Why? Present some ideas and guidelines to them for positioning their product. (6 points) c) Would you recommend using an emotional or a rational appeal? Why? (4 points) d) Suggest two potential creative strategies for them to consider using in their ads. For each strategy recommended, clearly state why you believe it would be suitable for their context and also detail the considerations to keep in mind with regards to that strategy when designing this particular campaign. (7 points) e) Provide clear recommendations for the top 2 media vehicles they should consider (e.g., national TV, billboards, etc.). Justify your suggestions. (6 points) f) What would be your suggestions for recommended scheduling strategy (e.g., continuous, flighting, pulsing). Support your suggestions with clear rationale. (6 points) g) Do you think they should consider any sales promotions? Why or why not? If yes, give examples of at least one sales promotion that they should consider. (5 points)