The Minnesota Twins, a professional baseball team, wanted to…
The Minnesota Twins, a professional baseball team, wanted to develop creative ways to boost sagging attendance at their ball games. The Twins hired a moderator who, after every home game during the month of July, led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team. The discussions were tape-recorded and videotaped so that researchers could review the data at a later date and in more detail. What are such informal research discussions called? experiments secondary data focus groups research variables hypotheses tests