[smаll] Smаllville, Kаnsas, is a tоwn that is knоwn fоr its unique historical vibe and locally owned businesses. Lex Corp wants to open a branch of its widely popular Luthor Superstore, but the town council rejects Lex Corp’s request, claiming they want to protect the well-being of the local businesses in Smallville. Which macro-factor of site location did Lex Corp fail to consider?