As of November, your hotel is going through a typical low se…

Questions

As оf Nоvember, yоur hotel is going through а typicаl low seаson. Thus, GM is considering to drive room night demand by lowering current ADR and asking you to perform a Price Elasticity of Demand analysis so that he/she can make an informed decision. Build a spreadsheet that shows the results of Price Elasticity of Demand based on the information provided below. To better assist with the GM to make an optimal decision for projected higher bottom line, Expected GOP should be determined along with Estimated Rooms Revenue and Total Direct Expenses. Assume that your Direct Expenses Per Occupied Room is $19. 23. Based on the results, draft a short passage highlighting the results. *** *** Your work of calculations on the spreadsheet should be made with MS Excel formulas and corresponding cells. Any changes made in prediction should be reflected on the results. Please be noted that simply typing numbers as text won't be awarded any points.   Current ADR Demand New ADR Being Considered Historical Demand $123 190 $96 234

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