[Elijah] Elijah runs a beer funnel business, where he sells…
Elijah runs a beer funnel business, where he sells different colored funnels to businesses like Party City and Spencer’s. He’s trying to figure out how he wants to price his funnels. Elijah invested $150,000 into the business, expecting a 15% ROI. He produced 14,000 standard units, with each costing $0.50 in variable costs. At this moment, his fixed costs are about $100,000. How much should Elijah charge per funnels if he uses target ROI pricing?