Adventure Gear Co. is preparing a campaign for their latest…
Adventure Gear Co. is preparing a campaign for their latest outdoor equipment. Adventure Gear is focused on reaching their customers where they already are during their customer journey and the marketing communication team at Adventure Gear is looking into placing ads in Instagram/Facebook feeds, Spotify, YouTube, and sponsoring an outdoor event in Austin and other major cities. In terms of our Marketing Communication Model, this set of decision refers to which of the six steps in the model?