The following paragraph is an excerpt from the article, Evid…
The following paragraph is an excerpt from the article, Evidence of Real-World Effectiveness of a Telephone Quitline for Smokers. The following paragraph makes it very clear that the quitline adheres to a particular theory. Which theory? “The participants were smokers who called the California Smokers’ Helpline, an ongoing statewide quitline operated by the University of California, San Diego, that provides free multilingual cessation services. A smoker’s readiness to quit is assessed when he or she first calls. Those who are not ready to quit within a week receive motivational materials; those who are ready receive self-help quitting materials and are also offered telephone counseling. This study recruited callers who said they were ready, wanted counseling, and gave consent to be evaluated . The evaluation design and consent procedure were approved by the university’s institutional review board.”