Delta Airlines is one of the largest airlines in the United…
Delta Airlines is one of the largest airlines in the United States. The airline has a strong reputation for providing high-quality customer service and operating a reliable and efficient network. In recent years, Delta has been investing in a number of marketing initiatives to attract new customers and retain existing ones. Describe Delta Airlines’ positioning strategy. What are their key objectives used to achieve this? Discuss the four basic approaches to target marketing. Give one example of each approach for Delta Airlines. Describe the four consumer market segmentation approaches. Give an example of how Delta might use each approach. Describe Delta Airlines’ point of differentiation. Provide examples of how they achieve this. *if you are unfamiliar with Delta Airlines you may use an alternate airline for the context of this essay question