6: You are the marketing analyst for a subscription-based o…
6: You are the marketing analyst for a subscription-based online learning platform. Below is a small dataset of 10 customers. The dataset includes information about their demographics, average purchase amount, last purchase date, preferred marketing channel, and churn risk (on a scale of 1-5, where 1 = very low risk and 5 = very high risk). Customer ID Age Gender Avg. Purchase ($) Last Purchase Date Preferred Channel Churn Risk 1 24 F 25 2024-10-01 Email 4 2 32 M 50 2024-09-15 SMS 2 3 19 F 15 2024-08-30 Social Media 5 4 45 F 80 2024-09-25 Email 3 5 38 M 60 2024-09-20 SMS 1 6 28 F 35 2024-10-05 Social Media 4 7 30 M 40 2024-10-07 Email 3 8 22 F 20 2024-08-20 Social Media 5 9 41 M 75 2024-09-28 SMS 2 10 26 F 30 2024-10-03 Email 3 In 1-2 paragraphs, answer the following: Questions Which three customers would you prioritize for a retention campaign, and why (you can use customer ID to identify them)? Use the churn risk, last purchase date, and average purchase amount to justify your decision. Based on the preferred marketing channels, what strategy would you recommend for reaching the selected customers? What recommendations would you give to reduce churn risk overall for this customer base?