East Side Fitness is fitness center, and it is contemplating…
East Side Fitness is fitness center, and it is contemplating whether to acquire a yoga studio directly across the street from its gym. The owners believe that the yoga studio will serve as a complimentary business. In turn East Side will be able to increase the membership fees for current members by offering yoga services, as well as grow the overall membership by offering both gym and yoga services. Which one of the following quadrants of risk will be most influenced by this decision?