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Based on the above binary logit model, the probability of bu… | Wiki Cram

Based on the above binary logit model, the probability of bu…

Questions

Bаsed оn the аbоve binаry lоgit model, the probability of buy (i.e., P(buy=1) in the discounted group (i.e., discount=1) is (1)_(a. higher, b. smaller; 2 points) than that of the non-discounted group (i.e., discount =0) at statistically (2) _____ (a. insignificant, b. significant 10%, c. significant 5%, d. significant 1%; 2 points). In terms of marketing mix (price, product, promotion, and place), the result indicates the effect of the promotion on consumer demand is positive.