TechNova Solutions develops two productivity software produc…
TechNova Solutions develops two productivity software products: LexiType, a word processor, and CalcPro, a spreadsheet tool. There are two types of customers: Writers and Analysts. Each group consists of 100 individuals, and they have the following reservation prices for each product: The company’s marginal costs are zero, and the fixed costs are $8,500 for LexiType and $10,500 for CalcPro. Questions: If TechNova Solutions sells LexiType and CalcPro separately, what are the profit-maximizing prices, and what is the maximum achievable profit? (4 points) What is the total value of these software products to the 200 customers if they received them for free? (In other words, calculate the total consumer surplus without pricing.) How does this compare to TechNova’s fixed costs? (4 points) Suppose TechNova Solutions cannot charge different prices to different customer groups and must set a single price for each product. What alternative pricing strategy could the company use to generate higher profits than selling separately? (4 points) LexiType CalcPro Writers 75 50 Analysts 40 70