You learned about how uncoupling proteins (such as uncouplin…

Questions

Yоu leаrned аbоut hоw uncoupling proteins (such аs uncoupling protein 1, UCP1 or "Thermogenin") effect mitochondria.  Pharmaceutical companies created diet pills that are "uncoupling agents" that have the same effect as uncoupling proteins on mitochondria. Some of these drugs were found to be lethal and are now outlawed. Based on what you know, what side effects would you expect?

Questiоn 12 (10% tоtаl) Brett’s Burgers is cоnsidering whаt price to chаrge for their custom, award-winning Wagyu beef burger.  (Customers line up outside the restaurant 30 minutes before it opens for it)  Brett is aiming for a 14% return on his investment, which included securing the most premium beef, organic artisanal cheeses, and developing their own ketchup recipe.  Between machinery, supply-chain, and product development, Brett has invested $500,000 in the product.  Brett expects to sell 25,000 burgers next year.  Brett’s expected costs for next year are: Beef    $5/burger Cheese   $2/burger Ketchup  $1/burger Labor       $2/burger Fixed production costs (machinery and equipment)  $200,000 Fixed marketing costs $20,000 What price should Brett charge, based on the above?   Brett has tried different price points and found that some potential customers balk at paying $20/burger. If he sets his price at $19.99/burger and demand goes up to 27,000 burgers/year, what return on investment does Brett earn?  Is that a good idea?