Part I, Case Analysis, is worth 46 points. While the case re…
Part I, Case Analysis, is worth 46 points. While the case reading is 21 pages long, focus on the first 10 pages. To review earlier instructions, you must read this case carefully to understand the strategic choices Huawei faced after being de-platformed from Google’s (Android) Application Management System (GMS)/Google Play. Strategy planners at Huawei understood that being de-platformed could cripple sales of the P40 outside of China unless Huawei provided a robust and attractive application gallery. While inside China, sales of the P40 thrived, due to Huawei having its proprietary application gallery (GMS/Google Play is not supported in China), outside of China is another story altogether. For Huawei to succeed in mobile phone sales outside of China, the adoption of the application gallery has two fundamental challenges: Developer support (one side of the multi-sided platform). Huawei needs to persuade developers to adapt their applications to be sold and supported through Huawei’s App Gallery platform. User adoption and acceptance of App Gallery (another side of the multi-sided platform). Huawei needs to entice users by having enough user applications (especially Key apps, the most popular applications users want) available to remove barriers towards purchasing the P40 for business and personal use. Instructions for your Case Analysis Response To address the challenges of this case successfully, you should address three key questions. What were the main issues Huawei was facing in early 2021? What options did Huawei have in response to the US ban? What would make Huawei’s mobile phone strategy successful in Europe, and can that success be translated beyond Europe? You will consider these questions and provide an essay response. Contained within your essay (2-3 pages), your response to the case must include your analysis, recommendations, and support for those recommendations.