Demographics and Needs are often used to segment markets. Fi…
Demographics and Needs are often used to segment markets. First, pick a product of your choice. Then, based on that product describe – from a marketing manager’s perspective – which of these two methods (either ‘demographics’ or ‘needs’) seems to be the best way of segmenting markets for the product you chose. NOTE: for this Q you have to take a specific position, (i.e., don’t hedge and try to have it both ways by saying ‘it depends’!). Choose any one approach (either demographics-based or needs-based segmentation) and provide 2 reasons why it is better than the other approach for this product. Again, the quality of your rationale matters more than your specific choice of segmentation method.