In cities like Chicago, New York, and Orlando, ESPN (a sport…
In cities like Chicago, New York, and Orlando, ESPN (a sports channel on TV) has opened sports-themed bars and restaurants where customers can see sports memorabilia and enjoy live-action sports coverage on huge screens and also on screens on their tables. These restaurants have been targeted at sports fans. From this description, you could say that when they opened these restaurants, ESPN was adopting a _________strategy.