A grocery store sells rotisserie chicken for just under $5.0…
A grocery store sells rotisserie chicken for just under $5.00, and they are going to extreme lengths to keep that price down. More specifically, the store opened its own poultry complex, so that it will control the production process from farm to store, making key decisions down to the grain that chickens eat, and the type of eggs hatched. The store’s efforts to become its own meat supplier and reduce its reliance on big producers illustrate a forward integration strategy.