Kaitlyn, a real estate attorney in Salt Lake City, has long…
Kaitlyn, a real estate attorney in Salt Lake City, has long been a fan of Apple products since her first purchases of an iPod and an iMac. When Apple came out with the iPad, she felt better about purchasing an Apple brand tablet versus a Microsoft Surface. Now Kaitlyn wants to purchase the new iPhone 15. (Don’t we all?!) When brand loyalty is transferred to new products, as in Kaitlyn’s case, marketers call this ________.