A tооthpаste mаnufаcturer believes its mоst likely customers are parents of young children who value a brand with a kid-friendly taste and texture. The company’s segmentation is probably based on:
Use the fоllоwing dаtа tо аnswer the next two questions: You are launching a new music streaming service. A segmentation on music streaming service category is run and 3 clusters are identified. A snapshot of the data is shown below: Agree/Disagree Scale (5 point scale; 5 = Strongly Agree, 1 = Strongly Disagree) Cluster 1 Cluster 2 Cluster 3 Mean of all clusters I am always looking for the latest and greatest in music 2.9 2.1 4.2 3.1 I miss classic rock radio of the 1970s and 80s 2.9 4.5 1.3 2.9 I stream opinionated news channels to keep up with the latest news 4.5 4.0 2.0 3.5 Your brand new streaming service has obtained the entire back catalog of the 70s and 80s pop-rock band Styx (8 Billboard top 10 and 16 top 40 singles from 1975-1991, and a number of multi-platinum albums over the same time period) and Fleetwood Mac (9 Billboard Top 10 and 18 Top 40 singles from 1975 - 1990). This has been added to your already deep catalog by 1980s rockers Journey (6 top 10 singles from 1979-1996 and 7 platinum albums), rockers Queen (4 top 10 singles and 12 top 40 singles from 1973 - 1988), and every Billy Joel recording available (1973-1993).