Tesla, an electric vehicle manufacturer, has a new luxury se…
Tesla, an electric vehicle manufacturer, has a new luxury sedan it would like to advertise. Its marketers choose to place ads in Forbes and The New Yorker. These magazines cater to an audience of successful, high-income professionals. Because the Tesla sedan is featured alongside other premium brands and high-end products, readers are likely to infer that Tesla is a prestigious and high-quality brand. This is an example of _________.