Froot Loops is re-launching their cereal straws, a popular p…
Froot Loops is re-launching their cereal straws, a popular product they had in the early 00s and that they discontinued in 2005 as sales were dramatically decreasing. Since they want to appeal to their past consumers, they want to design an ad that triggers nostalgia and thoughts about the past and the marketing will be all about this instead of about the taste or nutritional aspects of the product. Which ad do you think would be more effective for the brand’s purpose? a. b. c.