UW sends an email to 2,000 enrolled students inviting them t…
UW sends an email to 2,000 enrolled students inviting them to participate in an online survey about student housing satisfaction. After one week, the research team observes the following: 1,500 students opened the email and clicked the link to start the survey. 1,200 students finished every question and submitted their responses. Based on the definition used in marketing research, the completion rate for this study is best defined as: a. The percentage of students who were invited and completed the survey (2,0001,200=60%). b. Is the best indicator of the quality of the research effort. c. The percentage of respondents who completed the survey once they started it (1,5001,200=80%). d. The number of students who completed the survey divided by the number who opened the email.