A wine company advertises: “Wine drinkers have 30% fewer hea…
A wine company advertises: “Wine drinkers have 30% fewer heart attacks than non-drinkers. Start drinking our wine for a healthier heart!” Research shows moderate wine drinkers do have fewer heart attacks, but it’s unclear whether this is because of the wine or because moderate drinkers tend to have healthier overall lifestyles, better healthcare access, and higher incomes. What fallacy does the advertisement commit?