Within our Marketing Strategy Formation Process (the diagram…
Within our Marketing Strategy Formation Process (the diagram I show you all at the start of every live class session that includes Analysis, Aspiration Decisions, Action Decisions, & Outcomes), we discussed four strategic analytical tools we can use to help us make sense of our situation analysis as we start to make decision on aspiration decisions and action decisions. One of the tools is the Ansoff Strategic Opportunity Matrix that examines choices we can make about markets (customers) and products. For each of the sections (squares) of the matrix, identify the correct description from each of the related drop-downs. Diversification Strategy – Market Penetration Strategy – Product Development Strategy – Market Development Strategy –