A specialty retail chain wants to understand which factors d…
A specialty retail chain wants to understand which factors drive the total weekly sales revenue at its store locations. The company gathers data on several variables for each store, including the number of marketing emails sent to local customers, the square footage of the retail space, whether the store offered a loyalty program bonus that week, and the store’s average Yelp rating. The marketing research team then completes a(n) _____________ to determine how these multiple, distinct factors influence the store’s total weekly sales revenue.