[Gigi] Gigi conducted research on market shares within the m…
Gigi conducted research on market shares within the makeup industry and found the following data: Makeup Market Growth Rate: 11.8% Estée Lauder – 22.54% IT Cosmetics – 13.99% L’Oréal – 45.38% Fenty Beauty – 18.09% Based on the information above, what is Fenty Beauty’s relative market share (rounded to the nearest hundredth) and how should it be classified in the BCG Growth-Share Matrix?