A new entrepreneur, Maya, has developed a unique mobile app…
A new entrepreneur, Maya, has developed a unique mobile app that uses an innovative algorithm to personalize fitness plans. When discussing her business strategy with advisors, Maya is confused about what aspects of her creation can be protected as intellectual property (IP) and how to categorize them. Explain what intellectual property (IP) is and describe the main types of IP that might apply to Maya’s mobile app and algorithm. Using the scenario, identify which parts of her work could be protected by patents, copyrights, trademarks, or trade secrets, and justify your reasoning.