Your firm, “Majestic Motors Corp.”, has five different vehic…
Your firm, “Majestic Motors Corp.”, has five different vehicle product lines. As part of this year’s strategic planning process, your manager has asked you to analyze the company’s product lines using the BCG Matrix as your tool. Using the information provided about the various products, place each product line in the appropriate quadrant. each for axis labels, each for placing product line in the correct quadrant, and finally, outline at least two limitations or risks that must be considered when using the BCG Matrix to drive strategic decision making. Total points] Label your answers with the associated numbers shown in the BCG Quadrant. 1. and 2. are the axes, 3-6 are the four quadrants, 8. and 9. are the two limitations that should be considered when using the BCG Matrix to drive strategy decisions. Here are the businesses in the portfolio: An all-electric automobile targeting the new and rapidly growing electric vehicle market. The product was introduced in the last year, called the Autopia, and is just starting to gain measurable market share but requiring significant investment to gain that share while establishing global distribution for the vehicle. A dump truck, fully diesel, that has been in the portfolio for at least 20 years, holds significant market share and is quite profitable, called the Bull. The market for dump trucks is stable but not growing very much, as it is a mature market. An older motor scooter, called the Vesta, which has been popular for several decades but is losing share in the lower growth gasoline scooter market due to a variety of new electric scooters recently introduced by competitors. A new, fuel-cell powered forklift, which is quiet, and produces no detectable exhaust other than heat and water, making it ideal for use indoors in warehouses and other enclosed properties. Called the Viktor, it is creating a new high-growth market segment, and is currently the market leader in that new market. A legacy truck, called the Titan, which is rugged and reliable with a strong following of dedicated customers, but given its lower mpg rating (9 miles to the gallon), is losing share to smaller, more fuel-efficient trucks. Don’t forget to label the axes for the two variables used in the BCG Matrix. 2. 1. 3. ? 4. Star 5. Dog 6. Cash Cow 7. 8.