Mikki has dominated the glass mug industry for decades. Ever…
Mikki has dominated the glass mug industry for decades. Everyone buys her type of specially designed mug invented in 1997 but which really started to become popular eight years ago. Three weeks after the sales started upward, Mikki applied for and received legal protection for the name that it coined for its specially designed mugs, the “Mikkeo.” Mikki even had an advertising campaign, with a catchy little tune, praising the virtues of the “Mikkeo.” By the time that campaign ended (about seven years ago), and continuing ever since, people have routinely used the word “Mikkeo” to describe all specially designed mugs, including those made by Mikki’s competitors. Yesterday, Mikki saw a television commercial in which Duvalier advertised his own “Mikkeo,” which Duvalier calls “the Mikero.” Duvalier repeatedly refers to his new mug as “the very best Mikkeo,” Mikki is furious that Duvalier is using Mikki’s term, the “Mikkeo,” to advertise Duvalier’s “Mikero.” Which of the following is most likely to occur?