Rebecca, a sales rep for a large farming supplies company, h…
Rebecca, a sales rep for a large farming supplies company, has plenty of competition in her district. At first glance, it would appear that she has the competitive advantage because she is one of the only salespeople around who will actually take the time to show the customers how to use the equipment they buy. Despite that fact, local farmers always seem to buy their equipment from the less personal sales representatives because of the small price difference. What should Rebecca do to get the farmers to buy from her instead of another sales rep?